Saudi artesanal company Ai-Ula and Yidda 2025
The collaboration with Saudi Artisanal Company is based on three pillars: Elevate Saudi craftsmanship to the status of work of art, promote local craftsmanship internationally, and expand the outreach of the project in South Arabia and the Middle East.
As a first step, we hold a creative workshop in Riyadh during the Riyadh Art Week in April 2025, with a group of artisans selected by the Saudi Artisanal Company. The connexion and the result have brought to the realization of 22 works of art made by local artisans, driven by passion, craft and art. We are ready, in September 2025 for a second creative workshop in AlUla and a third one in Jeddah.